“If your mind can Conceive it,
VP Marketing can help you
Achieve it.”

Meet our VP Geniuses 

  • Velma Perales
    Velma PeralesCEO

    Velma is owner of VP Marketing, a woman and minority-owned certified small business (ESBE, HABE, MBE, SBE, WBE). She is San Antonio native with 15 years of business and marketing experience with a background in Nonprofit and public education sectors. Velma earned a BA in Business from the University of Incarnate Word and Velma’s approach to customer relations stems from her ability to connect with people of diverse backgrounds. She takes great pride in working with businesses and organizations of all sizes.  In the past year she has helped local Startups in various industries such as Real Estate, Financial, Medical, Culinary and Nonprofits fulfill their vision.

    Velma Perales mixes all of her professional and personal passions together. This is why she founded VP Marketing in 2014 after a trip to New York and it’s core to the way VP Marketing works, plays and succeeds today. She calls this personal formula for fulfillment her marketing strategy and now finds herself happily helping others find their way.

  • Roger Perales
    Roger PeralesCTO

    Roger Perales has earned a Bachelor’s degree in Business from the University of the Incarnate Word and is currently working towards earning his MBA. He runs backend processes for VP Marketing and enjoys technical operations. With over 17 years experience in fields of enterprise data analytics, marketing, technology and management, he has forecasting expertise in developing successful growth strategies with business intelligence and strong decision-making abilities. Roger has spearheaded benchmark metrics projects for product launches in business and consumer marketing initiatives. He has experience with best practices in data management and analytics using UNIX, Teradata and Oracle platforms along with PHP. He has expert knowledge in developing advanced SQL queries in large database environments using system integrations with data extraction and lead generation. He has experience effectively evaluating multi-channel marketing campaigns and strategy across segments with successful product performance.

  • Cendy Guillen
    Cendy GuillenMarketing Project Director
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